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Shop the souk
Four houses, one Morocco.
Cosmetics from the Souss. Leather from Fez. Artisan crafts from the medinas. Organic wellness from the Atlas.
The journal
Stories from the souk.
Hair · 11 min
Argan oil for hair: the four mistakes everyone makes.
Used properly, cold-pressed argan is one of the most useful ingredients in hair care. Used wrong, it sits like a wet blanket. The right way.
Ritual · 9 min
The four-act Moroccan hammam — a complete home guide.
Steam, beldi black soap, kessa exfoliation, argan oil. How to build a proper Moroccan hammam ritual in your bathroom.
Ingredients · 7 min
Aker Fassi: Morocco’s 900-year-old natural lip and cheek tint.
Inside the Fez medina workshops where pomegranate skin and wild poppy still become Morocco’s most-loved pigment.
House Brand · EARTD
The cosmetics line.
Wild-harvested Amazigh botanicals from the High Atlas, made by women’s cooperatives. Single-origin, traceable, fair-wage sourced.
Verified makersEvery vendor visited
Worldwide shippingFree over €80
Cooperative direct75% to artisans
Certified organicEcocert · USDA · GMP
Newsletter · The Letter
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New makers, journal stories, ritual notes — read by 3,200 lovers of Morocco.
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