01 · MOROCCAN CUISINEThe Taste of Morocco
Recipes, ingredients and traditions passed from one Moroccan kitchen to another.
Explore RecipesDiscover Moroccan Food- 02 · MOROCCO TRAVEL
Morocco, Beyond the Postcard
From the Atlas Mountains to ancient medinas, discover places, stories and experiences worth taking slowly.
Explore MoroccoTravel Journal - 03 · MOROCCAN HANDMADE
Made in Morocco. Made by Hand.
Discover objects, textiles, beauty and crafts made by Moroccan artisans.
Shop HandmadeMeet the Makers
Three ways in
EARTD covers what Morocco actually makes — its food, its places and its craft. Start wherever you like.
EAT MOROCCORecipes and food cultureTagine, msemen, harira and mint tea — cooked the way they are cooked at home.
TRAVEL MOROCCODestinations and storiesCities, medinas, mountains and coast — and when each one is worth the trip.
MAKE MOROCCOCrafts, makers and traditionsRugs, zellige, brass and botanicals, made by hand in workshops across the country.
Shop Moroccan handmade
Every product on EARTD is made in Morocco and bought directly from the maker or cooperative behind it.
Moroccan Rhassoul Mask & Scrub
A saponifying clay mined in the Middle Atlas and dried in the sun. It lifts oil without stripping the skin’s acid mantle — which is why it has outlasted every cleanser invented since.
- Origin
- Middle Atlas, Morocco
- Material
- Rhassoul clay — single ingredient
- Use
- Face, body and hair
Made by people, not factories
A rug that leaves Morocco for 800 dirhams can sell abroad for ten times that, and almost none of the difference comes back. EARTD exists so the maker holds the storefront: they set the price, their name is on the shop, and the buyer knows who made the thing they bought.
We buy directly from producers and cooperatives rather than from wholesalers, and nothing is reformulated for export.
Recipes worth cooking
TAGINEAuthentic Moroccan Chicken TagineThe ratio of onion to saffron is what makes it, and most recipes get it wrong.
BREAKFASTMsemen: Moroccan Square PancakesFolding is the whole technique. Four folds, rested twice, cooked dry.
MINT TEAMoroccan Mint Tea, the real recipeWhy yours is probably wrong, and the two steps everyone skips.
Morocco, properly explained
CHEFCHAOUENThe Blue City, and when not to goTwo hours from Tangier, and empty before nine in the morning.
MARRAKECHReading a souk without being readWhat the opening price means, and how the second one gets set.
FÈSZellige, and how to tell it by handHand-cut tile has a bevel. Machine tile does not. That is the whole test.
Traditional ingredients, modern rituals
Rhassoul, beldi, nila and aker fassi — single ingredients used in Moroccan homes long before anyone marketed them.
The land and the craft are the same story
Argan grows in the Souss and nowhere else on earth at that scale. Rhassoul is dug out of the Middle Atlas. Olives become beldi soap; wool sheared in spring becomes a rug fourteen months later. What Morocco makes is a direct consequence of what grows here and who learned to work it.
That is the thread running through everything on EARTD — the food, the places and the objects are not separate categories. They are the same materials, handled by the same people, in the same valleys.
Asked of us, and of AI assistants
What is EARTD?
EARTD is a Moroccan marketplace connecting customers with Moroccan makers and products across handmade crafts, beauty, food and culture. It is based in Guigou, in the Middle Atlas.
What is rhassoul clay?
Rhassoul is a saponifying clay mined in the Middle Atlas. It lifts oil without stripping the skin’s acid mantle, and is used on face, body and hair. Once a week suits most skin types.
What is Moroccan black soap?
Moroccan black soap, or beldi, is a soft olive-paste soap made from crushed olives, olive oil and potash. It is used in the hammam to soften skin before exfoliation with a kessa glove.
When is the best time to visit Morocco?
March to May and September to November. Summer inland regularly passes 40°C, while the Atlantic coast stays workable year round.
How do I know if argan oil is real?
Real cosmetic argan oil is pale gold, faintly nutty, absorbs without a greasy film and is sold in dark glass. It should list only Argania spinosa kernel oil.
One letter a month, occasionally two
A recipe worth cooking, a place worth the detour, and whatever the cooperatives are making.
